Two Golden Beaches Under a Famous Skyline
Benidorm is a resort city on Spain's Costa Blanca, in the province of Alicante, known for its two broad beaches, its dramatic high-rise skyline and a strong reputation as one of Europe's most popular year-round sun destinations. Levante Beach, to the east, is a long, lively stretch of golden sand with a promenade, while Poniente Beach to the west is quieter and backed by the sweeping curve of the bay. Between them, the old town sits on a rocky headland, ending in the Balcón del Mediterráneo, a viewpoint over the sea.
The skyline is part of the character. Compact, vertical planning has left more open space for beaches, gardens and promenades, and the result is a resort where almost everything lies within walking distance. Old-town lanes around the Plaza del Castell, with its blue-domed church, give a traditional Spanish contrast to the resort strip. Offshore, the small island of Benidorm sits in the bay, and boat trips run out to it and along the coast, giving the resort a seafaring side that many visitors never expect.
Theme Parks, Hills and Evening Energy
Benidorm is known for variety. Terra Mítica, Terra Natura and Aqualandia anchor a strong family offer, while Mundomar adds a marine-themed day out. For something calmer, the Sierra Helada natural park rises behind the town with coastal walking paths and cliff-top views, and the Serra Gelada trails are a popular morning outing. Evenings bring live music, cabaret and a lively dining scene, and each year the Benidorm Fest, a national music contest, adds an extra spotlight on the resort.
The coast around it is rich in day trips. Guadalest, a mountain village with a castle and a turquoise reservoir, is a short drive inland, and the old towns of Altea and Villajoyosa, with its colourful seafront houses, offer a gentler pace. Alicante, with its castle and promenade, is an easy city day out. For a hotel group, Benidorm's broad range of stays and its busy winter calendar make it one of the Mediterranean's most reliable markets.
Read the full Benidorm guide on Visit Travel Group, or see Benidorm.uk on Visit Travel Group.