Why YourPoints.uk matters
YourPoints is compact and descriptive, and the .uk ending is the newer short UK registry, which keeps the address tidy enough for an app icon or a text message. The name names the thing people care about, their points, and it makes the service feel like it belongs to the shopper rather than any one retailer.
People ask assistants how to use or track points, and the word points appears in nearly every such question. The name is broad enough to cover supermarket, airline, bank and retail schemes, and as a twin of a .co.uk version it can be a second brand or a redirect, depending on the strategy chosen.
The same name is also held as YourPoints.co.uk, so a business can secure both registries. YourPoints.uk sits alongside YourJewellery.co.uk, Fuchsia.co.uk, KnivesDirect.co.uk and LightsDirect.co.uk in our retail and shopping names, a group of 14 descriptive names that can share a common platform.
Other names we hold for the same audience include YourFashion.co.uk, YourSupermarket.co.uk, YourToys.uk, YourToyShop.co.uk and YourPurchase.co.uk. You can browse the whole collection in the portfolio, read how leasing works, or contact us to talk through YourPoints.uk.